LinkedIn, the
professional network marketing social media site can be a very strategic
marketing tool to help smart businesses generate leads and conversions, depending
on what the business will term a conversion, for example, a conversion could be
an getting people aware of your blog or website, an e-commerce business
generating sales through optimized site traffic, etc. here are some ways LinkedIn
can be put to good use to market your brand or business effectively:
LinkedIn groups: For a business that wants to make
the best of LinkedIn, subscribing to or creating your own LinkedIn groups and participating actively in
them can be a valuable tool that can help paint you as an authority in your
industry or field of influence. Staying with LinkedIn groups also helps you
keep abreast of trending issues and thoughts as it concerns your industry.
Contributing to existing discussions could also win you some new connections if
they feel you are adding value to the group.
Keeping in touch: By simply keeping in touch with your networks, through
personalized congratulatory messages about a network’s promotion, a friendly
occasional greeting to see how a network is doing. This should be done
genuinely and consistently as much as possible. The reason for this is that it
portrays you as being warm and friendly, and makes it easier to develop
mutually beneficial relationships with your contacts which can come in the form
of the network or contact lending you a helping hand or recommendation if and
when you may need such business or work related favour, and otherwise.
Take advantage of LinkedIn’s
Publisher This gives
you the opportunity to be your own very publisher with your own professional
blog on the linkedIn platform. By posting your own contents straight from your
blog and tweaking the headline and maybe some parts of the body text a little
to prevent Google from reading the content otherwise as a duplicate which does
not help your SEO, or by reposting another author’s post through links and
adding your own thoughts on the writer’s topic, can sell you well as a thought
leader in your industry, thereby generating for you an audience strategically
in the form of leads and conversions that your business may be looking to gain.
Also, by regularly interacting with your homepage feeds through relevant and
insightful comments on a particular topic, you can stand out as a valuable
influencer in your field.
These are
some of the strategies of making the most of the professional networking site
to your advantage as a business and a brand.
